Brand Failures : The Truth about the 100 Biggest Branding Mistakes of All Time
by Matt Haig
- Used
- Good
- Hardcover
- Condition
- Good
- ISBN 10
- 0749439270
- ISBN 13
- 9780749439279
- Seller
-
Seattle, Washington, United States
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About This Item
Synopsis
This is the first examination of the world's top 100 spectacular brand disasters. It's not just smaller, lesser-known companies that have launched dud brands. On the contrary, most of the world's global giants have launched new products that have flopped - spectacularly and at great cost. Brand Failures is a fascinating look at how such disasters occur. It describes those brands that set sail with the help of multi-million dollar advertising campaigns, only to sink without trace. In a highly readable and entertaining style, Matt Haig starts with classic examples from every era of branding and moves towards more recent brand failures. The book also has great practical value: each brand scenario includes a checklist of "lessons learnt", so providing "how not to" advice.
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Details
- Bookseller
- ThriftBooks (US)
- Bookseller's Inventory #
- G0749439270I3N00
- Title
- Brand Failures : The Truth about the 100 Biggest Branding Mistakes of All Time
- Author
- Matt Haig
- Format/Binding
- Hardcover
- Book Condition
- Used - Good
- Quantity Available
- 1
- ISBN 10
- 0749439270
- ISBN 13
- 9780749439279
- Publisher
- Kogan Page, Limited
- Place of Publication
- United Kingdom
- Date Published
- 2003
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