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Brand Failures : The Truth about the 100 Biggest Branding Mistakes of All Time

Brand Failures : The Truth about the 100 Biggest Branding Mistakes of All Time

Brand Failures : The Truth about the 100 Biggest Branding Mistakes of All Time
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Brand Failures : The Truth about the 100 Biggest Branding Mistakes of All Time

by Haig, Matt

  • Used
Condition
Used - Very Good
ISBN 10
074946299X
ISBN 13
9780749462994
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About This Item

Kogan Page, Limited. Used - Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.

Synopsis

This is the first examination of the world's top 100 spectacular brand disasters. It's not just smaller, lesser-known companies that have launched dud brands. On the contrary, most of the world's global giants have launched new products that have flopped - spectacularly and at great cost. Brand Failures is a fascinating look at how such disasters occur. It describes those brands that set sail with the help of multi-million dollar advertising campaigns, only to sink without trace. In a highly readable and entertaining style, Matt Haig starts with classic examples from every era of branding and moves towards more recent brand failures. The book also has great practical value: each brand scenario includes a checklist of "lessons learnt", so providing "how not to" advice.

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Details

Bookseller
Better World Books US (US)
Bookseller's Inventory #
GRP87137862
Title
Brand Failures : The Truth about the 100 Biggest Branding Mistakes of All Time
Author
Haig, Matt
Book Condition
Used - Very Good
Quantity Available
1
Binding
Paperback
ISBN 10
074946299X
ISBN 13
9780749462994
Publisher
Kogan Page, Limited
Place of Publication
New Delhi
This edition first published
2011

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