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The Brand Gym: A Practical Workout to Gain and Retain Brand Leadership Hardback - 2010
by David Taylor
- New
- Hardcover
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Details
- Title The Brand Gym: A Practical Workout to Gain and Retain Brand Leadership
- Author David Taylor
- Binding Hardback
- Edition 2nd
- Condition New
- Pages 264
- Volumes 1
- Language ENG
- Publisher Wiley
- Date 2010-05
- Illustrated Yes
- Features Bibliography, Dust Cover, Illustrated, Index, Table of Contents
- Bookseller's Inventory # A9780470686195
- ISBN 9780470686195 / 0470686197
- Weight 1.41 lbs (0.64 kg)
- Dimensions 9.3 x 7.4 x 0.9 in (23.62 x 18.80 x 2.29 cm)
- Library of Congress subjects Brand name products, Product management
- Library of Congress Catalog Number 2010008440
- Dewey Decimal Code 658.827
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From the jacket flap
David Taylor and David Nichols have updated, expanded and improved this practical and highly acclaimed guide to boosting brand and business performance. thebrandgym is like having your own personal coach to help raise your game and achieve your brand and business ambitions. A programme of step-by-step 'Workouts' provides powerful tools and techniques, many new or updated, and tips on how to apply them to your business today.
The comprehensive programme covers three key stages of growth creation:
- Foundations getting the team focused on growth by 'following the money', then creating 'insight fuel' to ignite idea generation
- Strategy focusing the portfolio on your most powerful brands, and creating big brand ideas that align and energize the business
- Action improving your innovation hit-rate, on both the core business and stretching into new areas. Getting more bang from your marketing investment and rallying the troops inside the organization
thebrandgym shares the inside story of brand leaders who have inspired and guided teams to create brand and business growth. Leaders from companies including Tesco, Cadbury's, Unilever and P&G share their tips and tricks for success, and warn you of the traps to avoid.