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Brand Leadership: The Next Level of the Brand Revolution
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Brand Leadership: The Next Level of the Brand Revolution Hardcover - 2000

by Joachimsthaler, Erich

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Details

  • Title Brand Leadership: The Next Level of the Brand Revolution
  • Author Joachimsthaler, Erich
  • Binding Hardcover
  • Edition [ Edition: Repri
  • Condition New
  • Pages 368
  • Volumes 1
  • Language ENG
  • Publisher Free Press, New York
  • Date March 6, 2000
  • Illustrated Yes
  • Bookseller's Inventory # 5D4000008TY1_ns
  • ISBN 9780684839240 / 0684839245
  • Weight 1.22 lbs (0.55 kg)
  • Dimensions 9.68 x 6.4 x 1.09 in (24.59 x 16.26 x 2.77 cm)
  • Library of Congress subjects Brand name products - United States -
  • Library of Congress Catalog Number 99089668
  • Dewey Decimal Code 658.827

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First line

In May 1931, Neil McElroy, who later rose to be a successful CEO of Procter & Gamble (P&G) and still later became the U.S. secretary of defense, was a junior marketing manager responsible for the advertising for Camay soap.

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