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Brand Leadership: The Next Level of the Brand Revolution Hardcover - 2000
by Joachimsthaler, Erich
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Details
- Title Brand Leadership: The Next Level of the Brand Revolution
- Author Joachimsthaler, Erich
- Binding Hardcover
- Edition [ Edition: Repri
- Condition New
- Pages 368
- Volumes 1
- Language ENG
- Publisher Free Press, New York
- Date March 6, 2000
- Illustrated Yes
- Bookseller's Inventory # 5D4000008TY1_ns
- ISBN 9780684839240 / 0684839245
- Weight 1.22 lbs (0.55 kg)
- Dimensions 9.68 x 6.4 x 1.09 in (24.59 x 16.26 x 2.77 cm)
- Library of Congress subjects Brand name products - United States -
- Library of Congress Catalog Number 99089668
- Dewey Decimal Code 658.827
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First line
In May 1931, Neil McElroy, who later rose to be a successful CEO of Procter & Gamble (P&G) and still later became the U.S. secretary of defense, was a junior marketing manager responsible for the advertising for Camay soap.