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I'm With the Brand: The Secret Dialogue Between What We Buy and Who We Are.

I'm With the Brand: The Secret Dialogue Between What We Buy and Who We Are. Paperback / softback -

by Rob Walker

  • New
  • Paperback

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Paperback / softback. New. Consumers today like to think they are immune to brands, but their behavior tells a different story. Businesses know that and are exploiting the new technologies to get us to buy into their brands.
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From the publisher

Includes bibliographical references (p. [271]-283).