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I'm With The Brand The Secret Dialogue between What We Buy and Who We Are.

I'm With The Brand The Secret Dialogue between What We Buy and Who We Are.

I'm With The Brand The Secret Dialogue between What We Buy and Who We Are. Paperback - 2008

by Walker, Rob

  • Used
  • near fine
  • Paperback
  • first
Used - Near Fine

Description

London: Constable. Near Fine. 2008. First British Edition; First Printing. Paperback. Slight stain to base of fore edge of reading block. ; First printing of Constable first UK edition with full number line, 2008. Nice tight copy, no names or marks inside, appears unread and near as new. Cover design by Jawa and Midwich. ; 320 pages; Brands are dead. Advertising no longer works. Weaned on cable TV, the Internet, and other emerging technologies, the short-attention-span generation has become immune to marketing. Or so we're told. However, New York Times Magazine columnist Rob Walker argues that we're experiencing a more important and lasting shift in the dynamic between consumer and consumed. Using profiles of brands old and new, including Timberland, Apple, Red Bull, iPod, and Nike, Walker demonstrates the ways in which many buyers adopt products, not just as consumer choices, but as conscious expressions of their identities. .
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Details

  • Title I'm With The Brand The Secret Dialogue between What We Buy and Who We Are.
  • Author Walker, Rob
  • Binding Paperback
  • Edition First British Edition; First Printing
  • Condition Used - Near Fine
  • Pages 322
  • Volumes 1
  • Language ENG
  • Publisher Constable, London
  • Date 2008
  • Bookseller's Inventory # 34636
  • ISBN 9781845298876 / 184529887X
  • Library of Congress subjects Brand name products - United States, Branding (Marketing) - United States
  • Library of Congress Catalog Number 2008277836
  • Dewey Decimal Code 658.834

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From the publisher

Includes bibliographical references (p. [271]-283).
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