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From Brand Vision to Brand Evaluation: Strategically Building and Sustaining Brands Paperback - 2001
by Leslie de Chernatony
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- Paperback
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Details
- Title From Brand Vision to Brand Evaluation: Strategically Building and Sustaining Brands
- Author Leslie de Chernatony
- Binding Paperback
- Condition Used - Good
- Pages 293
- Volumes 1
- Language ENG
- Publisher Butterworth-Heinemann
- Date April 1, 2001
- Bookseller's Inventory # 0750646144.G
- ISBN 9780750646147 / 0750646144
- Weight 1.11 lbs (0.50 kg)
- Dimensions 9.18 x 6.11 x 0.74 in (23.32 x 15.52 x 1.88 cm)
- Dewey Decimal Code 659
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First line
The purpose of this chapter is to introduce the reader to the concept of brands from the external perspective as well as the internal perspective.