![Brand Vision: How to Energize Your Team to Drive Business Growth](https://d3525k1ryd2155.cloudfront.net/f/353/028/9780470028353.IN.0.l.jpg)
Stock Photo: Cover May Be Different
Brand Vision: How to Energize Your Team to Drive Business Growth Hardcover - 2006
by Taylor, David
- Used
- Good
- Hardcover
Drop Ship Order
Description
NZ$79.49
FREE Shipping to USA
Standard delivery: 7 to 14 days
More Shipping Options
Ships from Bonita (California, United States)
About Bonita California, United States
Biblio member since 2020
Details
- Title Brand Vision: How to Energize Your Team to Drive Business Growth
- Author Taylor, David
- Binding Hardcover
- Edition 1st edition
- Condition Used - Good
- Pages 288
- Volumes 1
- Language ENG
- Publisher Wiley, Chichester, West Sussex, England
- Date 2006
- Illustrated Yes
- Features Bibliography, Dust Cover, Illustrated, Index, Table of Contents
- Bookseller's Inventory # 0470028351.G
- ISBN 9780470028353 / 0470028351
- Weight 1.47 lbs (0.67 kg)
- Dimensions 9.6 x 7.56 x 0.88 in (24.38 x 19.20 x 2.24 cm)
- Library of Congress subjects Employee motivation, Brand name products
- Library of Congress Catalog Number 2006033488
- Dewey Decimal Code 371.95
Summary
David Taylor's third book lifts the lid on why so many brand visioning projects end in failure: an overly theoretical and complex approach he calls 'strategy tourism'. By contrast, his straightforward, no-nonsense programme will ensure that you end up with an inspiring vision and a hands-on action plan to drive growth. Designed in a highly practical format, brandvision shows how to lead your team on a step-by-step 'visioning journey' that builds engagement, energy and alignment. Powerful tips, tools and tricks help you start applying the principles to your business today: Searching for true insight: creating a springboard for visioning by using different 'insight catalysts' that cover consumers, markets and competition The visioning journey: creating a compelling brand purpose, a big idea and a rallying call; combining product 'sausage' and emotional 'sizzle' Test-driving the vision: bringing the vision to life by ...
From the publisher
From the jacket flap
David Taylor's third book lifts the lid on why so many brand visioning projects end in failure: an overly theoretical and complex approach he calls 'strategy tourism'. By contrast, his straightforward, no-nonsense programme will ensure that you end up with an inspiring vision and a hands-on action plan to drive growth.
Designed in a highly practical format, brandvision shows how to lead your team on a step-by-step 'visioning journey' that builds engagement, energy and alignment. Powerful tips, tools and tricks help you start applying the principles to your business today:
- Searching for true insight: creating a springboard for visioning by using different 'insight catalysts' that cover consumers, markets and competition
- The visioning journey: creating a compelling brand purpose, a big idea and a rallying call; combining product 'sausage' and emotional 'sizzle'
- Test-driving the vision: bringing the vision to life by exploring it within your business and with consumers
- Brand-led business: translating the vision into a business building mix that covers 'hero product' innovation, communication and internal engagement
Thought-provoking and irreverent, brandvision demonstrates all the dos and don'ts of brand visioning with many stories of success (and screw-ups) including T-Mobile, Dove, Porsche, Absolut and James Bond. It is an invaluable toolkit for anyone interested in rethinking a brand vision - whatever its shape or size.