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The Brand You 50 : Or : Fifty Ways to Transform Yourself from an 'Employee' into a Brand That Shouts Distinction, Commitment, and Passion! Hardcover - 1999
by Tom Peters
- Used
- very good
- Hardcover
"The 50Lists" series shows how to grab hold of a millennial opportunity to turn oneself and one's work into one of the new profit centers of American business. "Brand You50" shows how to become a dynamic and daring employee, a brand name (Brand You) that stands for distinction, commitment, and passion.
Description
Standard delivery: 2 to 8 days
Details
- Title The Brand You 50 : Or : Fifty Ways to Transform Yourself from an 'Employee' into a Brand That Shouts Distinction, Commitment, and Passion!
- Author Tom Peters
- Binding Hardcover
- Edition [ Edition: first
- Condition Used - Very Good
- Pages 224
- Volumes 1
- Language ENG
- Publisher Knopf, New York, NY, U.S.A.
- Date September 1999
- Illustrated Yes
- Features Illustrated, Table of Contents
- Bookseller's Inventory # 202602
- ISBN 9780375407727 / 0375407723
- Weight 0.55 lbs (0.25 kg)
- Dimensions 6.9 x 4.3 x 0.8 in (17.53 x 10.92 x 2.03 cm)
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Themes
- Theometrics: Secular
- Library of Congress subjects Success in business, Career development
- Library of Congress Catalog Number 99033614
- Dewey Decimal Code 650.1
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From the publisher
First line
From the jacket flap
Again: the white collar job as now configured is doomed. Soon. ("Downsizing" in the nineties will look like small change.) So what's the trick? There's only one: distinction. Or as we call it, turning yourself into a brand . . . Brand You.
A brand is nothing more than a sign of distinction. Right? Nike. Starbucks. Martha Stewart. The point (again): that's not the way we've thought about white collar workers--ourselves--over the past century. The "bureaucrat" on the finance staff is de facto faceless, plugging away, passing papers.
But now, in our view, she is born again, transformed from bureaucrat to the new star. She works in a professional service firm and works on projects that she'll be able to brag about years from now. Step #1 in the model was the organization . . .a department turned into PSF 1.0. Step #2 is the individual . . .reborn as Brand You.
In 50 essential points, Tom Peters shows how to be committed to your craft, choose the right projects, how to improve networking, why you need to think fun is cool, and why it's important to piss some people off. He will enable you to turn yourself into an important and distinctive commodity. In short, he will show you how to turn yourself into . . . Brand You.
"See also the other50List titles in the Reinventing Work series by Tom Peters -- "The Project50" and "The Professional Service Firm50" -- for additional information on how to make an impact in the professional world.