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The Brandgym: A Practical Workout for Growing Brands in a Digital Age
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The Brandgym: A Practical Workout for Growing Brands in a Digital Age Papeback -

by David Taylor

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pp. 320 . Papeback. New.
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Details

  • Title The Brandgym: A Practical Workout for Growing Brands in a Digital Age
  • Binding Papeback
  • Edition Paperback
  • Condition New
  • Pages 320
  • Volumes 1
  • Language ENG
  • Publisher Reddoor Press
  • Date pp. 320
  • Bookseller's Inventory # 6382757755
  • ISBN 9781910453360 / 1910453366
  • Dewey Decimal Code 658.8

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About the author

David Taylor is Founder and Group Managing Partner of the brandgym and has led the writing of this book. He has been named one of the world's 50 leading marketing thinkers by the CIM. He started his career in brand management with P&G before doing an MBA at INSEAD. He then started and successfully grew the Paris office of marketing consultancy Added Value, prior to starting the brandgym in 2002. the brandgym is a global network of senior-only brand coaches and the whole team has contributed to this updated edition of this book.