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Brandjam: Humanizing Brands Through Emotional Design.
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Brandjam: Humanizing Brands Through Emotional Design. Hardcover - 2006 - 1st Edition

by Gobe, Marc

  • New

The follow-up to the groundbreaking bestseller "Emotional Branding" presents a powerful new concept from renowned designer and business guru Marc Gobe. Gobe explains how design is the "instrument" companies can use for jazzing up a brand--how design puts the face on the brand and creates an irresistible message that connects buyers to the product.

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Details

  • Title Brandjam: Humanizing Brands Through Emotional Design.
  • Author Gobe, Marc
  • Binding Hardcover
  • Edition number 1st
  • Edition 1
  • Condition New
  • Pages 352
  • Volumes 1
  • Language ENG
  • Publisher Allworth, New York, NY, U.S.A.
  • Date December 15, 2006
  • Illustrated Yes
  • Features Bibliography, Dust Cover, Illustrated, Index, Table of Contents
  • Bookseller's Inventory # 51WO0C000T9B_ns
  • ISBN 9781581154689 / 1581154682
  • Weight 1.32 lbs (0.60 kg)
  • Dimensions 9.22 x 6.38 x 0.94 in (23.42 x 16.21 x 2.39 cm)
  • Library of Congress subjects Branding (Marketing), Commercial art
  • Library of Congress Catalog Number 2006037021
  • Dewey Decimal Code 741.6

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From the publisher

Mark Gobé is the founder, chairman, and CEO of Desgrippes Gobe, one of the world’s top ten brand image creation firms. His previous books are Emotional Branding, reviewed and revered around the world, and Citizen Brand. His company (www.dga.com) has created breakthrough, emotionally driven brand design strategies for such clients as Coca-Cola, AOL, IBM, Estee Lauder, Starbucks, Gillette, Air France, Abercrombie & Fitch, Victoria’s Secret, Godiva, and Danone. Gobe, the winner of several international design awards, lives in New York City.

About the author

Marc Gob is the cofounder and former CEO of Desgrippes Gob, one of the top ten branding firms in the world. He is now the president of Emotional Branding, LLC, a New York-based experimental think tank and consulting firm. A sought-after public speaker, Gob has received numerous design awards from publications and institutions including ID, Interiors, and Graphis magazines; VM+SD; the Brand Design Association; the Art Directors Club; and CLIO. He is a member of the exclusive, world-class network of Vantage Marketplace, LLC, a subsidiary of Goldman Sachs. He is a regular design columnist on BusinessWeek.com and the author of three previous books, Emotional Branding (2001), Citizen Brand (2002), and Brandjam (2007). He lives in New York City.

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