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Brands Laid Bare: Using Market Research for Evidence-Based Brand Management Hardcover - 2005 - 1st Edition
by Ford, Kevin
- Used
- very good
- Hardcover
Description
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Details
- Title Brands Laid Bare: Using Market Research for Evidence-Based Brand Management
- Author Ford, Kevin
- Binding Hardcover
- Edition number 1st
- Edition 1
- Condition Used - Very Good
- Pages 168
- Volumes 1
- Language ENG
- Publisher Wiley, West Sussex
- Date 2005
- Illustrated Yes
- Bookseller's Inventory # G0470012838I4N10
- ISBN 9780470012833 / 0470012838
- Weight 0.75 lbs (0.34 kg)
- Dimensions 9.1 x 6.2 x 0.8 in (23.11 x 15.75 x 2.03 cm)
- Library of Congress subjects Brand name products - Management, Marketing research
- Library of Congress Catalog Number 2005275558
- Dewey Decimal Code 658.827
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