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BrandSimple : How the Best Brands Keep It Simple and Succeed

BrandSimple : How the Best Brands Keep It Simple and Succeed Paperback - 2007

by Allen P. Adamson

  • Used
  • Paperback

Description

St. Martin's Press, 2007. Paperback. Like New. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Details

  • Title BrandSimple : How the Best Brands Keep It Simple and Succeed
  • Author Allen P. Adamson
  • Binding Paperback
  • Edition International Ed
  • Condition New
  • Pages 230
  • Volumes 1
  • Language ENG
  • Publisher St. Martin's Press
  • Date 2007
  • Illustrated Yes
  • Bookseller's Inventory # G1403984905I2N00
  • ISBN 9781403984906 / 1403984905
  • Weight 0.65 lbs (0.29 kg)
  • Dimensions 9.1 x 6.1 x 0.8 in (23.11 x 15.49 x 2.03 cm)
  • Library of Congress subjects Brand name products - Planning, Business names - Philosophy
  • Dewey Decimal Code 658.827

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About the author

Allen P. Adamson is Managing Director of Landor Associates, New York, a leading brand development firm within global leader Young & Rubicam. He has worked with clients including GE, IBM, Procter & Gamble, PepsiCo, Pfizer, Philip Morris, and Verizon. He has appeared on The Today Show and CNBC, and is often quoted in The New York Times, The Wall Street Journal, Advertising Age, USA Today, and BrandWeek.