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BrandSimple: How the Best Brands Keep it Simple and Succeed
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BrandSimple: How the Best Brands Keep it Simple and Succeed Paperback - 2007

by Adamson, Allen P

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paperback. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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Details

  • Title BrandSimple: How the Best Brands Keep it Simple and Succeed
  • Author Adamson, Allen P
  • Binding Paperback
  • Edition International Ed
  • Condition Used - Good
  • Pages 230
  • Volumes 1
  • Language ENG
  • Publisher Palgrave MacMillan
  • Date August 7, 2007
  • Illustrated Yes
  • Bookseller's Inventory # 1403984905.G
  • ISBN 9781403984906 / 1403984905
  • Weight 0.65 lbs (0.29 kg)
  • Dimensions 9.1 x 6.1 x 0.8 in (23.11 x 15.49 x 2.03 cm)
  • Library of Congress subjects Brand name products - Planning, Business names - Philosophy
  • Dewey Decimal Code 658.827

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About the author

Allen P. Adamson is Managing Director of Landor Associates, New York, a leading brand development firm within global leader Young & Rubicam. He has worked with clients including GE, IBM, Procter & Gamble, PepsiCo, Pfizer, Philip Morris, and Verizon. He has appeared on The Today Show and CNBC, and is often quoted in The New York Times, The Wall Street Journal, Advertising Age, USA Today, and BrandWeek.