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Brandsimple: How the Best Brands Keep It Simple and Succeed
Stock Photo: Cover May Be Different

Brandsimple: How the Best Brands Keep It Simple and Succeed Paperback - 2006

by Adamson A.P

  • Used
  • Paperback

Description

Palgrave Macmillan, 2006. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,400grams, ISBN:9781403984906
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Details

  • Title Brandsimple: How the Best Brands Keep It Simple and Succeed
  • Author Adamson A.P
  • Binding Paperback
  • Edition International Ed
  • Pages 230
  • Volumes 1
  • Language ENG
  • Publisher Palgrave Macmillan
  • Date 2006
  • Illustrated Yes
  • Bookseller's Inventory # 9161300
  • ISBN 9781403984906 / 1403984905
  • Weight 0.65 lbs (0.29 kg)
  • Dimensions 9.1 x 6.1 x 0.8 in (23.11 x 15.49 x 2.03 cm)
  • Library of Congress subjects Brand name products - Planning, Business names - Philosophy
  • Dewey Decimal Code 658.827

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About the author

Allen P. Adamson is Managing Director of Landor Associates, New York, a leading brand development firm within global leader Young & Rubicam. He has worked with clients including GE, IBM, Procter & Gamble, PepsiCo, Pfizer, Philip Morris, and Verizon. He has appeared on The Today Show and CNBC, and is often quoted in The New York Times, The Wall Street Journal, Advertising Age, USA Today, and BrandWeek.