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The Breakaway Brand: How Great Brands Stand Out Hardcover - 2005
by Kelly, Francis; Silverstein, Barry
- New
- Hardcover
Description
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Details
- Title The Breakaway Brand: How Great Brands Stand Out
- Author Kelly, Francis; Silverstein, Barry
- Binding Hardcover
- Edition 1st edition
- Condition New
- Pages 289
- Volumes 1
- Language ENG
- Publisher McGraw-Hill, US
- Date 2005-09-09
- Illustrated Yes
- Bookseller's Inventory # Q-0072262370
- ISBN 9780072262377 / 0072262370
- Weight 1.36 lbs (0.62 kg)
- Dimensions 9.32 x 6.3 x 1.18 in (23.67 x 16.00 x 3.00 cm)
- Library of Congress subjects Branding (Marketing)
- Library of Congress Catalog Number 2005015991
- Dewey Decimal Code 658.827
First line
Why don't more brands break away?