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Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth
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Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth Hardcover - 2008 - 2008th Edition

by Tim Calkins

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hardcover. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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About the author

Tim Calkins is clinical professor of marketing at Northwestern University's Kellogg School of Management, where he teaches marketing strategy and branding. He is co-academic director of Kellogg's branding program. Tim received the 2006 Lawrence G. Lavengood Outstanding Professor of the Year Award, the top teaching award at the Kellogg School of Management.

He is the author of numerous teaching cases and co-editor of "Kellogg on Branding." He consults with leading companies around the world on marketing strategy and branding issues.

Prior to joining Northwestern, Tim was a marketing executive at Kraft Foods, where he managed brands including Taco Bell, DiGiorno, Parkay Margarine, A.1. Steak Sauce, Kraft BBQ sauce and Miracle Whip.