No B.S. Grassroots Marketing: Ultimate No Holds Barred Take No Prisoners Guide to Growing Sales and Profits of Local Small Businesses Paperback / softback - 2012 - 1st Edition
by Dan S. Kennedy
- New
- Paperback
Description
New
NZ$34.48
NZ$20.96
Shipping to USA
Standard delivery: 14 to 21 days
More Shipping Options
Standard delivery: 14 to 21 days
Ships from The Saint Bookstore (Merseyside, United Kingdom)
Details
- Title No B.S. Grassroots Marketing: Ultimate No Holds Barred Take No Prisoners Guide to Growing Sales and Profits of Local Small Businesses
- Author Dan S. Kennedy
- Binding Paperback / softback
- Edition number 1st
- Edition 1
- Condition New
- Pages 240
- Volumes 1
- Language ENG
- Publisher Entrepreneur Press
- Date 2012-01-01
- Features Bibliography, Index
- Bookseller's Inventory # A9781599184395
- ISBN 9781599184395 / 1599184397
- Weight 0.7 lbs (0.32 kg)
- Dimensions 9 x 5.9 x 0.6 in (22.86 x 14.99 x 1.52 cm)
-
Themes
- Aspects (Academic): Business Aspects
- Library of Congress subjects Marketing
- Library of Congress Catalog Number 2011032327
- Dewey Decimal Code 658.8
About The Saint Bookstore Merseyside, United Kingdom
Biblio member since 2018
The Saint Bookstore specialises in hard to find titles & also offers delivery worldwide for reasonable rates.
From the rear cover
Be a Small Business with BIG IMPACT Called the "professor of harsh reality," Dan S. Kennedy, joined by local-level marketing specialist Jeff Slutsky, delivers a hard-to-swallow truth to local small business owners like you: You Are in a Fight for Your Life. As a local small business you're vulnerable to distant online discounters, big box retailers, and other competition, you've got to do more than merely get customers--you have to keep them FOR LIFE. And, you have to win them over where your competition can't--at the street level. Kennedy and Slutsky present local business owners, retailers, service providers, restaurateurs, and professional practice owners with a tactical grassroots marketing plan to help increase customer retention, generate greater referrals, and build a thriving business for the long-term. Covers:
-9 inconvenient truths of grassroots marketing
-Zero-Based Marketing--the solution when you figure out traditional and "non-traditional" marketing is failing you
-How to use the media as an extension of personality and of relationship--NOT a substitute for it
-Why most local marketing programs fail and what you need to do to succeed (a 7-Step Plan and tactics)
-On-site promotions--increase revenue without spending money, time or leaving your operation
-How to use--and how to waste dollars on--the Internet and other technology
