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The Business Models Handbook – The Tools, Techniques and Frameworks Every
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The Business Models Handbook – The Tools, Techniques and Frameworks Every Business Professional Needs to Succeed Paperback - 2023

by Hague, Paul

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Description

Kogan Page Ltd, 2023. Paperback. New. 2nd edition. 336 pages. 9.21x6.14x0.83 inches.
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About the author

Paul Hague is founder of B2B International Ltd, a global market research company. Based in Manchester, UK, he is Fellow of the Market Research Society and the author of ten books, sharing 30 years of practical experience in market research and marketing. He is a visiting fellow at Manchester Metropolitan University and a guest lecturer at Manchester Business School. He is the author of Market Research in Practice and co-author of B2B Customer Experience, also published by Kogan Page.