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Buy This Book: Studies in Advertising and Consumption (Communication &

Buy This Book: Studies in Advertising and Consumption (Communication & Media) (Communication & Media S) Paperback - 1996

by Nava, Mica

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  • Paperback

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Details

  • Title Buy This Book: Studies in Advertising and Consumption (Communication & Media) (Communication & Media S)
  • Author Nava, Mica
  • Binding Paperback
  • Edition Unknown Edition,
  • Condition Used - Very Good
  • Pages 368
  • Volumes 1
  • Language ENG
  • Publisher Routledge, Independence, Kentucky, U.S.A.
  • Date 1996-12-05
  • Bookseller's Inventory # GOR002219310
  • ISBN 9780415141321 / 041514132X
  • Weight 1.53 lbs (0.69 kg)
  • Dimensions 9.14 x 6.09 x 0.89 in (23.22 x 15.47 x 2.26 cm)
  • Library of Congress subjects Consumer behavior, Consumption (Economics) - Social aspects
  • Library of Congress Catalog Number 96-15071
  • Dewey Decimal Code 659.104

First line

Consumption has loomed large in the historiography of most postwar Western societies.

From the rear cover

Buy This Book brings together an outstanding international collection of writings on advertising and consumption. The work is based on new historical, textual and ethnographic research and adds substantially to the theoretical and case study literature in the field. Contributors from Britain, continental Europe and North America consider the history, industry practices, textual strategies and public consumption of advertising, and changes in consumer imagery and identity. Eschewing a uniformity of approach and perspective, Buy This Book confirms the interdisciplinarity of this expanding area of study. It also shows how a focus on consumption interrogates assumptions within disciplines. The book includes analyses of British and American consumption since 1945; the consumer as the imaginary subject of advertisers; the challenge of the Benetton campaigns; music, image and nostalgia in advertising; the marketing of Latino culture; safe sex and pleasure in condom advertising; the family and consumption in postwar Europe; power dressing; politics and negative advertising in North America; adultery and the promotion of cars.

About the author

Mica Nava, Andrew Blake, Iain MacRury, Barry Richards

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