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Buyology: How Everything We Believe About Why We Buy is Wrong

Buyology: How Everything We Believe About Why We Buy is Wrong Paperback / softback - 2009

by Martin Lindstrom

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Paperback / softback. New. Buyology shares the fruits of this research, revealing for the first time what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company.
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