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Buzz: Harness the Power of Influence and Create Demand (Brandweek S)

Buzz: Harness the Power of Influence and Create Demand (Brandweek S) Hardback - 2003 - 1st Edition

by O?Reilly, Ann

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  • Hardcover

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Details

  • Title Buzz: Harness the Power of Influence and Create Demand (Brandweek S)
  • Author O?Reilly, Ann
  • Binding Hardback
  • Edition number 1st
  • Edition 1
  • Condition Used - Good
  • Pages 256
  • Volumes 1
  • Language ENG
  • Publisher Wiley, Somerset, New Jersey, U.S.A.
  • Date April 25, 2003
  • Illustrated Yes
  • Bookseller's Inventory # GOR005494852
  • ISBN 9780471273455 / 0471273457
  • Weight 1.03 lbs (0.47 kg)
  • Dimensions 9.1 x 6.3 x 0.88 in (23.11 x 16.00 x 2.24 cm)
  • Library of Congress subjects Advertising, Marketing
  • Library of Congress Catalog Number 2002156137
  • Dewey Decimal Code 658.8

First line

Early in 2001, the playgrounds of Chicago's elementary and middle schools were beset by a widespread outbreak of Pox.

About the author

MARIAN SALZMAN is a seasoned advertising executive and one of the world's leading trendspotters. Chief Strategy Officer at Euro RSCG Worldwide, she is also the coauthor, with Ira Matathia and Ann O'Reilly, of the international bestseller Next: Trends for the Near Future. A trailblazer who was awarded the first online market-research franchise on AOL, Salzman is widely considered to be the inventor of online focus groups.
IRA MATATHIA is the bestselling coauthor of Next. He is also the Managing Director at Euro RSCG, MVBMS Partners, and a former president of Chiat/Day in Canada and New York. He is a well-known speaker on the international circuit.
ANN O'REILLY is a writer and editor who has worked for agencies such as Chiat/Day and Young & Rubicam. She currently serves as Editorial Director of S.T.A.R. (Strategic Trendspotting and Research) at Euro RSCG, and is also coauthor of Next.

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