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Cadbury's Purple Reign: The Story Behind Chocolate's Best-Loved Brand
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Cadbury's Purple Reign: The Story Behind Chocolate's Best-Loved Brand Hardcover - 2008

by Bradley, John

  • Used
  • Acceptable
  • Hardcover

Description

John Wiley & Sons, 2008. Hardcover. Acceptable. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
Used - Acceptable
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Details

  • Title Cadbury's Purple Reign: The Story Behind Chocolate's Best-Loved Brand
  • Author Bradley, John
  • Binding Hardcover
  • Edition First Edition
  • Condition Used - Acceptable
  • Pages 342
  • Volumes 1
  • Language ENG
  • Publisher John Wiley & Sons, Somerset, New Jersey, U.S.A
  • Date 2008
  • Illustrated Yes
  • Bookseller's Inventory # G0470725249I5N00
  • ISBN 9780470725245 / 0470725249
  • Weight 2.54 lbs (1.15 kg)
  • Dimensions 9.74 x 6.97 x 1.06 in (24.74 x 17.70 x 2.69 cm)
  • Library of Congress subjects Cadbury Ltd - History, Confectioners - Great Britain - History
  • Library of Congress Catalog Number 2008298259
  • Dewey Decimal Code 338.476

From the publisher

Includes bibliographical references (p. 336-337) and index.

About the author

John Bradley brings a unique insider's perspective to the Cadbury brand, having spent 24 years working for Cadbury in a career encompassing Brand Management, Market Research, Sales, and running Cadbury World. Having moved from the UK to Canada in 1996, he left Cadbury in 2004 to pursue a new career in management training and writing. John contributes a regular column for Strategy magazine, giving a wry look at the Marketing and Advertising professions, and is a frequent speaker at industry conferences. he lives near Toronto with his wife, Audrey, and their daughter, Georgina. He can be reached at www.yknotsolutions.com.