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The Commitment Engine : Making Work Worth It Hardcover - 2012
by Jantsch, John
- Used
Description
Details
- Title The Commitment Engine : Making Work Worth It
- Author Jantsch, John
- Binding Hardcover
- Condition Used - Good
- Pages 256
- Volumes 1
- Language ENG
- Publisher Penguin Publishing Group, Qc39
- Date 2012-10-11
- Bookseller's Inventory # GRP98757536
- ISBN 9781591844877 / 1591844878
- Weight 0.97 lbs (0.44 kg)
- Dimensions 9.17 x 6.41 x 0.89 in (23.29 x 16.28 x 2.26 cm)
- Ages 18 to UP years
- Grade levels 13 - UP
- Library of Congress subjects Corporate culture, Organizational behavior
- Library of Congress Catalog Number 2012027025
- Dewey Decimal Code 658.834
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Summary
- Build your company around a purpose. People commit to companies and stories that have a simple, straightforward purpose.
- Understand that culture equals brand. Build your business as a brand that employees and customers will support.
- Lead by telling great stories. You can’t attract the right people or get them to commit without telling a story about why you do what you do.
- Treat your staff as your customer. A healthy customer community is the natural result of a healthy internal culture.
- Serve customers you respect. It’s hard to have an authentic relationship with people you don’t know, like, or trust.