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Consumer Behavior
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Consumer Behavior Hardcover - 1994

by Schiffman

  • Used
  • very good
  • Hardcover

Description

This is a college or university level textbook on consumer behaviour. Part 1 provides the background and the tools for a strong and comprehensive unerstanding of consumer behaviour, Part 2 examines the consumer as an individual. Part 3 examines consumer behaviour in the context of their social and cultural settings.
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Details

  • Title Consumer Behavior
  • Author Schiffman
  • Binding Hardcover
  • Edition 5th
  • Condition Used - Very Good
  • Pages 704
  • Volumes 1
  • Language ENG
  • Publisher Prentice-Hall, Upper Saddle River, NJ
  • Date 1994-03
  • Bookseller's Inventory # 2856
  • ISBN 9780136690030 / 0136690033
  • Weight 2.9 lbs (1.32 kg)
  • Dimensions 10.3 x 8.21 x 1.06 in (26.16 x 20.85 x 2.69 cm)
  • Library of Congress subjects Consumer behavior, Motivation research (Marketing)
  • Library of Congress Catalog Number 93038128
  • Dewey Decimal Code 658.834

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