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Consumer Behaviour and Analytics
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Consumer Behaviour and Analytics Paperback - 2023

by Smith, Andrew

  • New
  • Paperback

Description

Routledge, 2023. Paperback. New. 2nd edition. 204 pages. 9.19x6.13x0.55 inches.
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Details

  • Title Consumer Behaviour and Analytics
  • Author Smith, Andrew
  • Binding Paperback
  • Condition New
  • Pages 214
  • Volumes 1
  • Language ENG
  • Publisher Routledge
  • Date 2023
  • Illustrated Yes
  • Features Bibliography, Illustrated, Index
  • Bookseller's Inventory # x-103238834X
  • ISBN 9781032388342 / 103238834X
  • Weight 0.72 lbs (0.33 kg)
  • Dimensions 9.21 x 6.14 x 0.48 in (23.39 x 15.60 x 1.22 cm)
  • Library of Congress subjects Consumer behavior, Marketing - Data processing
  • Library of Congress Catalog Number 2023022040
  • Dewey Decimal Code 658.834

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From the publisher

The 2nd edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and artificial intelligence, this key text reviews the issues, research and concepts essential for navigating this new terrain.

About the author

Andrew Smith, BSc, MSc, PhD, is the founding Director of the transdisciplinary N/LAB at Nottingham University Business School, UK, where he is Professor of Consumer Behaviour & Analytics. He is also an associate of The Horizon Institute (for digital economy research). Professor Smith has published numerous papers on consumer behaviour and analytics and worked on a number of funded research projects for Research Councils UK, ESRC, EPSRC, DFID, ERC, Bill and Melinda Gates Foundation, European Union, The Office of Fair Trading and Innovate UK, among others. These projects have involved various entities, multinationals and NGOs (including Co-op, Walgreens Boots Alliance, World Bank Group, Tesco, IPSOS and Experian, among others). In 2023, he received a Leverhulme Trust Fellowship award.