Content Marketing For Dummies Paperback / softback - 2011 - 1st Edition
by Susan Gunelius
- New
- Paperback
Description
Standard delivery: 7 to 12 days
Details
- Title Content Marketing For Dummies
- Author Susan Gunelius
- Binding Paperback / softback
- Edition number 1st
- Edition 1
- Condition New
- Pages 368
- Volumes 1
- Language ENG
- Publisher John Wiley & Sons
- Date 2011-06-07
- Features Glossary, Index, Price on Product - Canadian, Table of Contents
- Bookseller's Inventory # ria9781118007297_inp
- ISBN 9781118007297 / 1118007298
- Weight 1.2 lbs (0.54 kg)
- Dimensions 9.1 x 7.3 x 0.9 in (23.11 x 18.54 x 2.29 cm)
- Library of Congress subjects Internet marketing, Online social networks
- Dewey Decimal Code 658.872
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From the rear cover
Content marketing is an exciting opportunity -- and a moving target. The trick to success lies in understanding both the tools available and the strategic thought process that makes them work. That's what this book is about! Learn the basics, how to build a strategy, how to create long-form and short-form content, how to analyze results, and a whole lot more.
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Engage them -- discover how to capture the attention of your customers instead of interrupting them
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Add value -- learn to create content that offers your customers an informational benefit
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Go long -- develop and promote blogs, videos, webinars, and more to share content that offers value to your customers
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The short version -- get the lowdown on supplying content via Twitter, LinkedIn, Facebook, Flickr, and more
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Mind your manners -- understand and follow social media etiquette to protect your brand
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Start a conversation -- familiarize yourself with the tools of informal Web writing, start conversations, and participate in forums or start your own
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Keep it moving -- analyze the results of your efforts and continually fine-tune your content marketing strategy
Open the book and find:
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How content marketing can benefit and build your brand
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Techniques for breaking through the clutter
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Ways to be sure you're not spamming
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Search engine optimization tricks you can use
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Advice on contributing to other Web sites
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Great free tools to get you started
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A glossary to explain the many terms you'll encounter
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Tips on building relationships
Learn to:
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Develop an online content marketing strategy
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Create content and publish it in long or short form
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Promote your brand through conversations online
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Follow the laws and avoid questionable content
