Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business Paperback - 2012
by Handley, Ann
- New
Description
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Details
- Title Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business
- Author Handley, Ann
- Binding Paperback
- Edition REV UPD
- Condition New
- Pages 320
- Volumes 1
- Language ENG
- Publisher Wiley, U.S.A.
- Date 2012-05-22
- Features Index, Price on Product - Canadian, Table of Contents
- Bookseller's Inventory # 531ZZZ00DTM9_ns
- ISBN 9781118232606 / 1118232607
- Weight 0.85 lbs (0.39 kg)
- Dimensions 9 x 5.97 x 0.86 in (22.86 x 15.16 x 2.18 cm)
- Library of Congress subjects Web sites - Design, Internet marketing
- Library of Congress Catalog Number 2012001608
- Dewey Decimal Code 658.872
From the rear cover
The one-stop resource for creating irresistible content and building a loyal following, revised and updated
How do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products and services, and ignite your brand? Content Rules equips you for online success as a go-to guide to the art and science of developing content that people care about. Case studies show how companies have successfully spread their ideas through blogs, YouTube, Facebook, Twitter, Google+, and other platforms--and used them to establish credibility and build a loyal customer base.
This revised and updated edition shows you how to:
- Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others
- Use social media to get your content and ideas distributed as widely as possible
- Get to the meat of your message in practical, commonsense language, and define the goals of your content strategy
- Powerfully communicate your service, product, or message across various web media and mobile platforms
Boost your online presence and engage with customers like never before with Content Rules. Find out more at ContentRulesBook.com.
