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Corporate Diplomacy: The Strategy for a Volatile, Fragmented Business

Corporate Diplomacy: The Strategy for a Volatile, Fragmented Business Environment Hardback - 2003 - 1st Edition

by Ulrich Steger

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  • Hardcover

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Hardback. New. Based on a wealth of empirical studies and case studies, this book explains the strategic choices companies have to make in order to remain consistent. In each chapter, real--life examples illuminate the key message managers should take away from the book.
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Details

  • Title Corporate Diplomacy: The Strategy for a Volatile, Fragmented Business Environment
  • Author Ulrich Steger
  • Binding Hardback
  • Edition number 1st
  • Edition 1
  • Condition New
  • Pages 320
  • Volumes 1
  • Language ENG
  • Publisher John Wiley & Sons, West Sussex, England
  • Date 2003-01-06
  • Illustrated Yes
  • Features Bibliography, Dust Cover, Illustrated, Index, Table of Contents
  • Bookseller's Inventory # A9780470848906
  • ISBN 9780470848906 / 0470848901
  • Weight 1.3 lbs (0.59 kg)
  • Dimensions 9.28 x 6.34 x 0.9 in (23.57 x 16.10 x 2.29 cm)
  • Library of Congress subjects Corporations - Public relations, Strategic planning
  • Library of Congress Catalog Number 2003277485
  • Dewey Decimal Code 658.405

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From the publisher

"Corporate Diplomacy" erlutert die strategischen Entscheidungen, die Unternehmen treffen mssen, damit sie ihrem Geschftsprogramm entsprechen und ihren Interessengruppen gegenber glaubhaft bleiben.

Voraussetzung hierzu sind die notwendige interne organisatorische Entwicklung, die Kommunikations- und Berichterstattungsanforderungen sowie genaue Kriterien, die anzeigen, wann eine Zusammenarbeit und wann eine Konfrontation mit den Interessengruppen angeraten ist.

Jedes Kapitel enthlt einzelne "Mini Cases", die die Kernbotschaft anhand ausgesuchter Beispiele aus der Praxis anschaulich erlutern.

Das Buch bercksichtigt jeweils das Umfeld, in dem ein Unternehmen operiert und zeichnet sich durch zwei Besonderheiten aus: Es basiert auf umfassenden empirischen Studien und betrachtet das Thema ausschlie lich aus Managementsicht.

Mit zahlreichen praktischen Tools und Beispielen, die detailliert belegen, wie man seine Unternehmensstrategie in wechselhaften Zeiten diplomatisch geschickt und vorteilhaft umsetzt.

In "Corporate Diplomacy" geht es NICHT um Krisenmanagement, sondern um die Krisenvermeidung.

Der Band basiert auf einer unabhngigen und unparteischen Sichtweise.

Autor Ulrich Steger verfgt ber umfangreiche Unternehmenserfahrung und genie t als Akademiker einen ausgezeichneten Ruf. Gegenwrtig lehrt er an der IMD Business School, einem renommierten Institut fr innovative Ideen.

From the jacket flap

Corporations are first and foremost economic entities, but they are also intrinsically linked to the wider world. Consequently they are increasingly subjected to explicit, and implicit claims from regulators, NGOs, investors and employees. Many organizations have found ways of dealing with the "goldfish bowl" transparency created by globalization, the Internet and the media, but the way they react depends largely on the level of external pressure to which they are subjected. Few see it as a strategic issue.

Companies in general, and the most powerful ones in particular, tend to be insensitive to the business environment and often consider themselves to be invincible. This book argues against this irresponsible attitude. Underestimating the importance of stakeholders never pays off as companies such as Nike, Coca Cola, McDonalds, General Electric, Ford, and Exxon - just to name some recent and prominent victims - have all found to their cost.

Corporate Diplomacy focuses on the strategic choices that companies have to make in order to keep to their business agenda and retain credibility with their stakeholders and the world at large by managing conflict or by co-operation.

Based on a wealth of empirical studies, personal experience, and rigorous research, this book provides managers with an Early Awareness System that will alert them to any potential areas of conflict on the horizon. It has also developed a strategic approach and complementary toolkit to help companies deal responsibly and strategically with a fragmented, volatile, and sometimes hostile business environment.

This is not a book on crisis management; it is a book on preventing the crisis you don't want to manage.

About the author

Recognized as one of the leading authorities in the area of Environmental Management, Ulrich Steger has held many senior positions in government, business and academe. He is Alcan Professor of Environmental Management at IMD, Switzerland, and Director of the IMD Forum for Corporate Sustainability Management (CSM) and Corporate Governance Research Initiative. He directs major Partnership Programs (e.g.with DaimlerChrysler and Allianz). He also holds an Honorary Professorship for International Management at the Technical University, Berlin.

Before he joined academia, Professor Steger was elected to the German Bundestag and was Minister of Economics and Technology of the Land of Hesse, Germany. As a member of the Managing Board of Volkswagen, he was responsible for the environmental strategy within the VW group worldwide.

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