Corporate Diplomacy: The Strategy for a Volatile, Fragmented Business Environment Hardcover - 2003 - 1st Edition
by Steger, Ulrich
- New
- Hardcover
Description
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Details
- Title Corporate Diplomacy: The Strategy for a Volatile, Fragmented Business Environment
- Author Steger, Ulrich
- Binding Hardcover
- Edition number 1st
- Edition 1
- Condition New
- Pages 320
- Volumes 1
- Language ENG
- Publisher Wiley, West Sussex, England
- Date 2003-01-06
- Illustrated Yes
- Features Bibliography, Dust Cover, Illustrated, Index, Table of Contents
- Bookseller's Inventory # Q-0470848901
- ISBN 9780470848906 / 0470848901
- Weight 1.3 lbs (0.59 kg)
- Dimensions 9.28 x 6.34 x 0.9 in (23.57 x 16.10 x 2.29 cm)
- Library of Congress subjects Corporations - Public relations, Strategic planning
- Library of Congress Catalog Number 2003277485
- Dewey Decimal Code 658.405
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From the publisher
From the jacket flap
Companies in general, and the most powerful ones in particular, tend to be insensitive to the business environment and often consider themselves to be invincible. This book argues against this irresponsible attitude. Underestimating the importance of stakeholders never pays off as companies such as Nike, Coca Cola, McDonalds, General Electric, Ford, and Exxon - just to name some recent and prominent victims - have all found to their cost.
Corporate Diplomacy focuses on the strategic choices that companies have to make in order to keep to their business agenda and retain credibility with their stakeholders and the world at large by managing conflict or by co-operation.
Based on a wealth of empirical studies, personal experience, and rigorous research, this book provides managers with an Early Awareness System that will alert them to any potential areas of conflict on the horizon. It has also developed a strategic approach and complementary toolkit to help companies deal responsibly and strategically with a fragmented, volatile, and sometimes hostile business environment.
This is not a book on crisis management; it is a book on preventing the crisis you don't want to manage.