Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause Hardback - 2004
by Lee, Nancy R
- Used
- Good
- Hardcover
Description
Standard delivery: 7 to 40 days
Details
- Title Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause
- Author Lee, Nancy R
- Binding Hardback
- Edition [ Edition: first
- Condition Used - Good
- Pages 307
- Volumes 1
- Language ENG
- Publisher John Wiley & Sons, West Sussex
- Date 2004-12-13
- Illustrated Yes
- Features Bibliography, Dust Cover, Illustrated, Index, Table of Contents
- Bookseller's Inventory # GOR002897725
- ISBN 9780471476115 / 0471476110
- Weight 1.12 lbs (0.51 kg)
- Dimensions 9.42 x 6.32 x 1.1 in (23.93 x 16.05 x 2.79 cm)
- Library of Congress subjects Social responsibility of business, Corporate image
- Library of Congress Catalog Number 2004020375
- Dewey Decimal Code 658.408
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First line
From the jacket flap
Philip Kotler, one of the world's foremost voices on business and marketing, and Nancy Lee, President of Social Marketing Services, Inc., provide best practices and cutting-edge ideas on the best ways and means for corporations to maximize corporate contributions to social issues and to know what good they did. Business leaders will learn how to align their business goals with cultural and social ones; choose social issues and charities to support; gain employee support; implement successful initiatives; and evaluate their efforts.
Offering more than just a theoretical perspective, this book includes the personal insight of some of the business world's most admired companies. Full of proven recommendations and real-world advice on social initiatives, it includes first-person stories from twenty-five business leaders from such successful and benevolent socially responsible companies as Ben & Jerry's, IBM, Washington Mutual, Johnson & Johnson, Microsoft, The Body Shop, Hewlett-Packard, and American Express. For those seeking funding from corporations such as these, a final chapter presents ten recommended strategies for success.
This insightful and practical book presents twenty-five best practices, assembled to guide decision-making in the area of corporate social responsibility. It is, in the end, intended to help maximize the return on discretionary corporate investments, resulting in efforts that do the most social, environmental, and economic good.
