Cradle to Cradle: Remaking the Way We Make Things
by McDonough, William; Braungart, Michael
- New
- Paperback
- Condition
- New
- ISBN 10
- 0865475873
- ISBN 13
- 9780865475878
- Seller
-
WESTBANK, British Columbia, Canada
Item Price
NZ$46.19NZ$41.58
Payment Methods Accepted
About This Item
BRAND NEW- " A manifesto for a radically different philosophy and practice of manufacture and environmentalism" Reduce, reuse, recycle" urge environmentalists; in other words, do more with less in order to minimize damage. But as this provocative, visionary book argues, this approach perpetuates a one-way, "cradle to grave" manufacturing model that dates to the Industrial Revolution and casts off as much as 90 percent of the materials it uses as waste, much of it toxic. Why not challenge the notion that human industry must inevitably damage the natural world? In fact, why not take nature itself as our model? A tree produces thousands of blossoms in order to create another tree, yet we do not consider its abundance wasteful but safe, beautiful, and highly effective; hence, "waste equals food" is the first principle the book sets forth. Products might be designed so that, after their useful life, they provide nourishment for something new either as "biological nutrients" that safely re-enter the environment or as "technical nutrients" that circulate within closed-loop industrial cycles, without being "downcycled" into low-grade uses (as most "recyclables" now are). Elaborating their principles from experience (re)designing everything from carpeting to corporate campuses, William McDonough and Michael Braungart make an exciting and viable case for change." Review: "Paper or plastic? Neither, say William McDonough and Michael Braungart. Why settle for the least harmful alternative when we could have something that is better--say, edible grocery bags! In Cradle to Cradle, the authors present a manifesto calling for a new industrial revolution, one that would render both traditional manufacturing and traditional environmentalism obsolete. Recycling, for instance, is actually "downcycling," creating hybrids of biological and technical "nutrients" which are then unrecoverable and unusable. The authors, an architect, and a chemist want to eliminate the concept of waste altogether while preserving commerce and allowing for human nature. They offer several compelling examples of corporations that are not just doing less harm--they're actually doing some good for the environment and their neighborhoods and making more money in the process. Cradle to Cradle is a refreshing change from the intractable environmental conflicts that dominate headlines. It's a handbook for 21st-century innovation and should be required reading for business hotshots and environmental activists." --Therese Littleton
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Details
- Bookseller
- MAD HATTER BOOKSTORE (CA)
- Bookseller's Inventory #
- 21221
- Title
- Cradle to Cradle: Remaking the Way We Make Things
- Author
- McDonough, William; Braungart, Michael
- Book Condition
- New
- Quantity Available
- 1
- Binding
- Paperback
- ISBN 10
- 0865475873
- ISBN 13
- 9780865475878
- Publisher
- North Point Press
- Place of Publication
- Gordonsville, Virginia, U.s.a.
- Date Published
- 2002
- Size
- 8 vo
Terms of Sale
MAD HATTER BOOKSTORE
30 day return guarantee, with full refund including original shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.
About the Seller
MAD HATTER BOOKSTORE
Biblio member since 2019
WESTBANK, British Columbia
About MAD HATTER BOOKSTORE
Established 1983. All genres of used books.
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- New
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