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Creating Signature Stories: Strategic Messaging that Energizes, Persuades and
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Creating Signature Stories: Strategic Messaging that Energizes, Persuades and Inspires Paperback / softback - 2018

by David Aaker

  • New
  • Paperback

Aaker shows organizations how to introduce storytelling into their strategic messaging, and guides organizations to find, or even create, signature stories to energize readers, gain visibility, persuade audiences, and inspire action.

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Paperback / softback. New. Creating Signature Stories applies the power of storytelling-a key to any digital program-to strategic messaging.
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