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CRM For Dummies
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CRM For Dummies Paperback - 2017 - 1st Edition

by Helgeson, Lars

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For Dummies, 2017-07-05. Paperback. New.
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Details

  • Title CRM For Dummies
  • Author Helgeson, Lars
  • Binding Paperback
  • Edition number 1st
  • Edition 1
  • Condition New
  • Pages 368
  • Volumes 1
  • Language ENG
  • Publisher For Dummies
  • Date 2017-07-05
  • Bookseller's Inventory # 1119368979_new
  • ISBN 9781119368977 / 1119368979
  • Weight 1 lbs (0.45 kg)
  • Dimensions 9.2 x 7.4 x 0.7 in (23.37 x 18.80 x 1.78 cm)
  • Library of Congress subjects Customer relations - Management
  • Dewey Decimal Code 658.812

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From the rear cover

  • Gain a complete picture of who your customers are
  • Connect all aspects of your business with a CRM solution
  • Automate workflows and processes through CRM

Create a holistic mindset with CRM

Customer Relationship Management (CRM) is intimidating for new and experienced business owners alike. CRM reaches across every department in your organization, including sales, marketing, HR, and customer service. You need a solution that gives you the ability to look at your business as a whole, rather than as separate departments. With this book as a guide, you can successfully incorporate every aspect of your business into one CRM solution.

Inside...

  • Connect marketing and sales into a single, connected platform
  • Choose the right CRM vendor
  • Track customers from first contact
  • Establish company culture through Complete CRM
  • Log conversations with customers
  • Define and measure goals
  • Incorporate events into CRM

About the author

Lars Helgeson is a pioneer in sales and marketing technology. His CRM platform for small to mid-size businesses, GreenRope, was built from scratch and has grown to include over 3,000 clients in more than 40 countries since its inception in 2011. He is a frequent speaker for small membership organizations and conferences.