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Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands Hardcover - 2010 - 1st Edition
by Douglas Holt; Douglas Cameron
- Used
- Good
- Hardcover
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Details
- Title Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands
- Author Douglas Holt; Douglas Cameron
- Binding Hardcover
- Edition number 1st
- Edition 1
- Condition Used - Good
- Pages 408
- Volumes 1
- Language ENG
- Publisher Oxford University Press, USA, Oxford
- Date 2010-12-09
- Illustrated Yes
- Features Bibliography, Dust Cover, Illustrated, Index, Table of Contents
- Bookseller's Inventory # SONG019958740X
- ISBN 9780199587407 / 019958740X
- Weight 1.62 lbs (0.73 kg)
- Dimensions 9.47 x 6.45 x 1 in (24.05 x 16.38 x 2.54 cm)
- Library of Congress subjects Branding (Marketing), Marketing - Social aspects
- Library of Congress Catalog Number 2010935044
- Dewey Decimal Code 658.827
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