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Culture and Consumption II – Markets, Meaning, and Brand Management
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Culture and Consumption II – Markets, Meaning, and Brand Management Paperback - 2005

by Grant McCracken

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  • Paperback

Description

Indiana Univ Pr, 2005. Paperback. New. 226 pages. 9.00x6.00x0.75 inches.
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Details

  • Title Culture and Consumption II – Markets, Meaning, and Brand Management
  • Author Grant McCracken
  • Binding Paperback
  • Edition First Paperback
  • Condition New
  • Pages 240
  • Volumes 1
  • Language ENG
  • Publisher Indiana Univ Pr, Bloomington, Indiana
  • Date 2005
  • Illustrated Yes
  • Features Bibliography, Illustrated, Index, Table of Contents
  • Bookseller's Inventory # x-025321761X
  • ISBN 9780253217615 / 025321761X
  • Weight 0.87 lbs (0.39 kg)
  • Dimensions 9.1 x 6.3 x 0.74 in (23.11 x 16.00 x 1.88 cm)
  • Ages 18 to UP years
  • Grade levels 13 - UP
  • Library of Congress subjects Culture - History, Consumption (Economics) - History
  • Library of Congress Catalog Number 2004028466
  • Dewey Decimal Code 339.47

About Revaluation Books Devon, United Kingdom

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Citations

  • Choice, 02/01/2006, Page 1050

About the author

Grant McCracken is a member of The MIT Laboratory for Branding Cultures and a visiting scholar at McGill University and author of several books, including Culture and Consumption (IUP, 1988), Big Hair, and Transformation.