Customer Relationship Management : Integrating Marketing Strategy and Information Technology Paperback - 2002
by McLeod, Raymond, Jr.; William G. Zikmund; Faye W. Gilbert
- Used
- Good
- Paperback
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Details
- Title Customer Relationship Management : Integrating Marketing Strategy and Information Technology
- Author McLeod, Raymond, Jr.; William G. Zikmund; Faye W. Gilbert
- Binding Paperback
- Edition International Ed
- Condition Used - Good
- Pages 208
- Volumes 1
- Language ENG
- Publisher Wiley & Sons, Incorporated, John, Somerset, New Jersey, U.S.A.
- Date 2002
- Illustrated Yes
- Bookseller's Inventory # G0471271373I3N00
- ISBN 9780471271376 / 0471271373
- Weight 0.72 lbs (0.33 kg)
- Dimensions 9.18 x 7.46 x 0.3 in (23.32 x 18.95 x 0.76 cm)
- Library of Congress subjects Customer relations - Management, Relationship marketing
- Library of Congress Catalog Number 2003544944
- Dewey Decimal Code 658.812
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