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Customers.com: Create a Profitable Business Strategy for the Internet and Beyond
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Customers.com: Create a Profitable Business Strategy for the Internet and Beyond (Century Business) Hardcover - 1999

by Seybold, Patricia

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London: Random House Business Books, 1999. Book. As New. Hardback. Third Impression. 8vo - over 7¾" - 9¾" tall. Drawing on case studies of companies and organizations as diverse as Boeing, Babson College, National Semiconductor, Hertz, PhotoDisc, and Wells Fargo, Seybold identifies what makes e-commerce work successfully. She argues that any e-commerce initiative has to begin with the customer..
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