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The Decoded Company : Know Your Talent Better Than You Know Your Customers

The Decoded Company : Know Your Talent Better Than You Know Your Customers Hardcover - 2014

by Leerom Segal; Jay Goldman; Rahaf Harfoush; Aaron Goldstein

  • Used
  • very good
  • Hardcover

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Penguin Publishing Group, 2014. Hardcover. Very Good. Disclaimer:A copy that has been read, but remains in excellent condition. Pages are intact and are not marred by notes or highlighting, but may contain a neat previous owner name. The spine remains undamaged. An ex-library book and may have standard library stamps and/or stickers. At ThriftBooks, our motto is: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Summary

Google amazes us by generating answers before we even finish asking a question. Netflix delights us with spot-on recommendations. These companies use the power of Big Data—the collection and analysis of massive amounts of information. It’s one of the hottest concepts in business.

But while many companies are embracing Big Data to understand their customers, very few are applying it to their own employees. One of the pioneers in that effort has been acclaimed digital marketing agency Klick Health. Now Klick’s leaders share the principles that guided their fast growth and low turnover.

Klick CEO Leerom Segal and his colleagues show how personalizing each employee’s experience can increase their engagement, help them learn new skills faster, and be placed with the right teams. The authors outline the three transformative ideas they’ve developed for “decoding” any company or department—figuring out what really makes it tick, so you can maximize its potential.

The authors share success stories from Klick and other organizations, and offer a bold new approach to designing and managing a workplace. The result is a groundbreaking book for any company that wants the best from its people.

From the publisher

LEEROM SEGAL is the President and CEO of Klick Health, an acclaimed healthcare marketing agency based in Toronto. He has won numerous awards as one of Canada’s leading young entrepreneurs.

AARON GOLDSTEIN is a co-founder and COO of Klick, responsible for orchestrating the creative application of technology that drives the company’s operations. 

JAY GOLDMAN is a Managing Director for Klick and has been published in the Harvard Business Review.

RAHAF HARFOUSH is a technology author and lecturer.

About the author

Leerom Segal is the president and CEO of Klick and has been named "Entrepreneur of the Year" by the Business Development Bank of Canada, won the "Young Entrepreneur of the Year" award from Ernst and Young, been recognized as a "Top 40 Under 40" by The Globe & Mail, and been named to Profit Magazine's Hall of Fame as the youngest CEO ever to lead a nonprofit company. Aaron Goldstein is the co-founder of Klick and is a Senior Certified Project Manager Professional. Jay Goldman was Head of Marketing at Rypple, a venture-backed startup acquired by Salesforce in 2012 and now known as Work.com. He is the author of the O'Reilly Facebook Cookbook, and he has been published in the Harvard Business Review. Rahaf Harfoush is the author of several books including Yes We Did. She was a contributor to the best-selling Wikinomics and Grown Up Digital. She is also a contributor to The Next Web and Mark News.