Design For Point Of Sale. by Sutnar, Ladislav - 1952

Pellegrini & Cudahy, 1952. first edition; approx. 150 pp., original boards & cloth backstrip (hardcover), library markings, light moisture stain to the bottom margin, images unaffacted, covers worn, else good. - If you are reading this, this item is actually (physically) in our stock and ready for shipment once ordered. We are not bookjackers. Buyer is responsible for any additional duties, taxes, or fees required by recipient's country.

New York: Pellegrini & Cudahy. Very Good+. 1952. First Edition. Hardcover. Hardcover. First edition. No dust jacket. Quarter-foil binding, with yellow grid-patterned boards with light wear to edges; generaly age toning. Interior pages are clean and fresh, b&w photographs and illustrations throughout. Among his other design accomplishments, Sutnar, an early exemplar of information design or information architecture, was responsible for putting the parentheses around American telephone area-code numbers when they were first introduced. This book showcases exemplary design work by myriad graphic designers. Free of any markings, not ex-library. ; Oblong 8vo 8" to 9" tall .

New York: Pellegrini & Cudahy, 1952. First edition. Oblong hardcover. An important book on advertising and design that includes numerous black and white illustrations. A very good plus copy in paper covered boards with a cloth spine but with some minor wear to the corners and edges and from the library of New Topographics photographer Joe Deal with his rubber stamp to the front free endpaper. No dust jacket. A nice copy with an interesting provenance of this classic which still feels very relevant today.

New York: Pellegrini & Cudahy, 1952. 1st. Decorative Cloth. Collectible; Very Good/Very Good. 1952 1st edition, in the uncommon dustjacket. Solid and VG in a bright, price-intact, VG- dustjacket, with several chips to the front panel's top-edge and light chipping along the rear panel's bottom edge. Still though, a very presentable copy of this Bible of early 50s design, "the first book to be published on the much-neglected but increasingly important field of point-of-sale display". Oblong octavo, unpaginated.