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Desperately Seeking the Audience

Desperately Seeking the Audience Softcover - 1996

by Ang, Ien

  • Used
  • Paperback

Description

Routledge, London and New York, 1996. Reprint. Softcover. Very Good Condition. preface and acknowledgements, introduction: (Not) Knowing the Television Audience), notes, bibliography and index. Colour illustrated card cover, with black and white coloured titles to the front panel and white coloured titles to the backstrip. "Millions of people all over the world are avid members of the television audience. Yet, despite the central place television occupies in contemporary culture, our understanding of the complex and dynamic role in everyday life. Remains surprisingly limited. This major contribution to the current debate about 'the audience' in television goes beyond the official knowledge produced by the television institutions to open up new avenues for understanding television audiences. Looking closely at both American and European approaches to the TV audience, Ien Ang gives us new insights into television culture, with the audience seen not as an object to be controlled, but as active social subjects, engaging with television in stubbornly contradictory ways." -- from the rear panel blurb. Minor creasing to the book corners with reading. Creases to the backstrip. Age toning of the textblock edges. Size: Trade Paperback. [7], VIII - XII, [1] 2-203, [1] pages,. Please refer to accompanying picture (s). Quantity Available: 1. Shipped Weight: Under 500 grams. Category: Film, Radio & Television; Sociology & Culture. ISBN: 041505270X. ISBN/EAN: 9780415052702. Inventory No: 0116609. . 9780415052702
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Details

  • Title Desperately Seeking the Audience
  • Author Ang, Ien
  • Binding Softcover
  • Edition Reprint
  • Condition Used - Very Good Condition
  • Pages 216
  • Volumes 1
  • Language ENG
  • Publisher Routledge, London and New York
  • Date 1996
  • Features Bibliography, Index
  • Bookseller's Inventory # 0116609
  • ISBN 9780415052702 / 041505270X
  • Weight 0.88 lbs (0.40 kg)
  • Dimensions 9.18 x 6.36 x 0.64 in (23.32 x 16.15 x 1.63 cm)
  • Library of Congress subjects Television viewers - United States, Television viewers - Europe
  • Library of Congress Catalog Number 90008312
  • Dewey Decimal Code 384.551

From the publisher

Millions of people all over the world are avid members of the television audience. Yet, despite the central place television occupies in contemporary culture, our understanding of its complex and dynamic role in everyday life remains surprisingly limited. Focusing on the television audience, Ien Ang asks why we understand so little about its nature, and argues that our ignorance arises directly out of the biases inherent in prevailing official knowledge about it. She sets out to deconstruct the assumptions of this official knowledge by exploring the territory where it is mainly produced - the television institutions.
Ang draws on Foucault's theory of power/knowledge to scrutinize television's desperate search for the audience, and to identify differences and similarities in the approaches of American commercial television and European public service television to their audiences. She looks carefully at recent developments in the field of ratings research, in particular the controversial introduction of the people meter' as an instrument for measuring the television audience. By defining the limits and limitations of these institutional procedures of knowledge production, Ien Ang opens up new avenues for understanding television audiences. Her ethnographic perspective on the television audience gives new insights into our television culture, with the audience seen not as an object to be controlled, but as an active social subject, engaging with television in a variety of cultural and creative ways.

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