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Developing Business Strategies
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Developing Business Strategies Hardcover - 1994

by Aaker, David A

  • Used

Description

Wiley. Used - Good. Good condition. Good dust jacket. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
Used - Good
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Details

  • Title Developing Business Strategies
  • Author Aaker, David A
  • Binding Hardcover
  • Edition 4th Edition
  • Condition Used - Good
  • Pages 400
  • Volumes 1
  • Language ENG
  • Publisher Wiley, New York, NY, U.S.A.
  • Date 1994-12
  • Bookseller's Inventory # H18L-00641
  • ISBN 9780471118145 / 0471118141
  • Weight 1.58 lbs (0.72 kg)
  • Dimensions 9.3 x 6.32 x 1.05 in (23.62 x 16.05 x 2.67 cm)
  • Library of Congress subjects Strategic planning, Marketing - Management
  • Library of Congress Catalog Number 94040291
  • Dewey Decimal Code 658.401

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About the author

DAVID A. AAKER is the E. T. Grether Professor of Marketing Strategy at the Haas School of Business Administration at the University of California at Berkeley. He is the author of numerous articles and ten books on strategy, including Marketing Research, Fifth Edition (Wiley) and Managing Brand Equity. His books have been translated into eight languages. Professor Aaker is an active consultant and speaker in the United States, Japan, Europe, and South America.

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