Skip to content

Developing Business Strategies
Stock Photo: Cover May Be Different

Developing Business Strategies Hardcover - 2001 - 6th Edition

by Aaker, D.A

  • Used
  • Hardcover

Description

John Wiley & Sons, 2001. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780471064114
NZ$14.33
NZ$26.75 Shipping to USA
Standard delivery: 7 to 20 days
More Shipping Options
Ships from Anybook.com (Lincolnshire, United Kingdom)

About Anybook.com Lincolnshire, United Kingdom

Biblio member since 2004
Seller rating: This seller has earned a 5 of 5 Stars rating from Biblio customers.

Established in 1998 Anybook.com. has sold millions of scholastic books to university libraries, academics, students and reflective bibliophiles throughout the world. As the majority of our books are ex-library they are well bound, in good, clean condition and ideally suited for study and research. Our books cover a huge range of academic disciplines from Mathematics, Science and Philosophy to Art and Literature as well as many works in other European languages.

Terms of Sale:

Based in central Lincoln, Anybook.com. sells exclusively online. We specialise in academic works. All our books are in good condition or better, unless otherwise described. We will respond to your enquiry promptly and mail books out within 1 working day. We use reputable couriers at greatly discounted postage rates. As well as Visa and Mastercard, we also accept Switch, Discover and Solo. We also accept Paypal (www.paypal.com) payments. Other methods of payment are possible but please email us for details. Remember if you are unsatisfied in any way with any purchase, we will give you a complete and unconditional refund. E-mail us if you have any questions about the service we offer. Please be aware our prices and shipping costs do not include local import taxes which may need to be paid by the customer upon receipt.

Browse books from Anybook.com

Details

  • Title Developing Business Strategies
  • Author Aaker, D.A
  • Binding Hardcover
  • Edition number 6th
  • Edition 6
  • Pages 352
  • Volumes 1
  • Language ENG
  • Publisher John Wiley & Sons, Somerset, New Jersey, U.S.A.
  • Date 2001
  • Features Dust Cover, Index, Table of Contents
  • Bookseller's Inventory # 9091592
  • ISBN 9780471064114 / 0471064114
  • Weight 1.45 lbs (0.66 kg)
  • Dimensions 9.1 x 6.2 x 1.1 in (23.11 x 15.75 x 2.79 cm)
  • Library of Congress subjects Strategic planning, Marketing - Management
  • Library of Congress Catalog Number 2001024901
  • Dewey Decimal Code 658.401

From the publisher

"Developing Business Strategies" Jetzt erscheint der Klassiker zur strategischen Planung in der 6. aktualisierten und berarbeiteten Auflage. Hier lernen Manager alles, was sie ber interne (z.B. Finanzperformance und Portfolio) und externe Analysemethoden (zu Kunden, Konkurrenten und Marktsituation) wissen mssen. Autor David Aaker erlutert sehr ausfhrlich, wie man die jeweiligen Methoden zur Erstellung und Umsetzung von Wachstumsstrategien, von Strategien zur Diversifikation, Differenzierung und zur globalen Expansion erfolgreich einsetzt. Das Material wurde komplett aktualisiert und berarbeitet. Neu hinzugekommen ist ein Kapitel zur strategischen Positionierung. "Developing Business Strategies" - ein unentbehrlicher Ratgeber fr die Strategieplanung im Unternehmen.

First line

In the 1930s, Sears and Montgomery Ward were approximately equal in sales, profits, capability, and potential.

From the rear cover

This powerful, revised edition of David Aaker's enduring classic helps managers institute long-term business. Presenting a new chapter on strategic positioning, which places a face to the business strategy for customers and for employees, Aaker shows how it can play a powerful role in crystallizing and clarifying strategy, driving strategic initiatives, guiding communication strategy, and supporting the organizational structure.

This book provides a framework for looking outside the business to sense changes, trends, threats, and opportunities, and to analyze these conditions to develop strategic options. A set of agendas helps start the process, which is supported by a summary flow diagram and planning forms. Plus, new and updated sections on topics such as knowledge management, downstream business models, brand extensions, illusionary synergy, global leadership, creative thinking, and more round out the book.

Crucial to the success of any long-term strategy is the development of sustainable competitive advantages built from organizational assets and competencies. Aaker presents methods and concepts for identifying these advantages and making them the centerpiece of successful methods of branding, advertising, distribution, manufacturing, and finance.

This book also helps organizations select investment levels and chart growth directions for existing business areas as well as alternative growth directions, including market penetration, product expansion, market expansion, diversification, and more. Using methods such as strategic uncertainties, portfolio models, and scenario analysis, managers will learn to evaluate numerous investment alternatives.

Aaker explains how an organization's structure, systems, people, and culture contribute to the successful implementation of a strategy. He also describes how to implement a dynamic strategy that responds to changing conditions, how to use alliances to gain strategic advantage, and how to implement strategies when markets are hostile or declining or when competition is global in scope.

Completely revised with new examples from business-to-business to the Internet-related arena, Developing Business Strategies, Sixth Edition is a virtually inexhaustible resource for managers at all levels, as well as small business owners and managers.

Categories

Media reviews

Citations

  • Reference and Research Bk News, 02/01/2002, Page 79

About the author

DAVID A. AAKER is the Vice Chairman of Prophet Brand Strategy and Professor Emeritus at the Haas School of Business at the University of California at Berkeley. He is an active speaker and consultant on business and brand strategy throughout the world. His books, including Marketing Research, Fourth Edition (Wiley), Building Strong Brands, and Brand Leadership, have been translated into over a dozen languages.