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Different : Escaping the Competitive Herd

Different : Escaping the Competitive Herd

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Different : Escaping the Competitive Herd

by Moon, Youngme

  • Used
Condition
Used - Good
ISBN 10
030746086X
ISBN 13
9780307460868
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About This Item

Crown/Archetype. Used - Good. Used book that is in clean, average condition without any missing pages.

Synopsis

Why trying to be the best ... competing like crazy ... makes you mediocreEvery few years a book--through a combination of the author's unique voice, storytelling ability, wit, and insight--simply breaks the mold. Bill Bryson's A Walk in the Woods is one example. Richard Feynman's "Surely You're Joking, Mr. Feynman!" is another.Now comes Youngme Moon's Different, a book for "people who don't read business books." Actually, it's more like a personal conversation with a friend who has thought deeply about how the world works ... and who gets you to see that world in a completely new light. If there is one strain of conventional wisdom pervading every company in every industry, it's the absolute importance of "competing like crazy." Youngme Moon's message is simply "Get off this treadmill that's taking you nowhere. Going tit for tat and adding features, augmentations, and gimmicks to beat the competition has the perverse result of making you like everyone else." Different provides a highly original perspective on what it means to offer something that is meaningfully different--different in a manner that is both fundamental and comprehensive. Youngme Moon identifies the outliers, the mavericks, the iconoclasts--the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Some are even "hostile," almost daring you to buy what they are selling. The MINI Cooper was launched with fearless abandon: "Worried that this car is too small? Look here. It's even smaller than you think." These are players that strike a genuine chord with even the most jaded consumers. In fact, almost every success story of the past two decades has been an exception to the rule. Simply go to your computer and compare AOL and Yahoo! with Google. The former pile on feature upon feature to their home pages, while Google is like an austere boutique, dominating a category filled with "extras."Different shows how to succeed in a world where conformity reigns...but exceptions rule.From the Hardcover edition.

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Details

Bookseller
Better World Books US (US)
Bookseller's Inventory #
5858783-6
Title
Different : Escaping the Competitive Herd
Author
Moon, Youngme
Book Condition
Used - Good
Quantity Available
5
Binding
Paperback
ISBN 10
030746086X
ISBN 13
9780307460868
Publisher
Crown/Archetype
Place of Publication
U.s.a.
This edition first published
2011-09-06

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About the Seller

Better World Books

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Mishawaka, Indiana

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