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Differentiate or Die: Survival in Our Era of Killer Competition
Stock Photo: Cover May Be Different

Differentiate or Die: Survival in Our Era of Killer Competition Paperback - 2001 - 1st Edition

by Trout, Jack

  • Used
  • Paperback

Description

Wiley, 2001-10-01. Paperback. Very Good +/None as issued. Clean, solid copy. No writing or marks found in text. Cover has very light wear. Binding is tight and square; no creases to spine or cover. Books that sell for $9 or more ship in a box; under $9 in a bubble mailer. Expedited and international orders may ship in a flat rate envelope rather than a box due to cost constraints. All US-addressed items ship with complimentary delivery confirmation.
Used - Very Good +
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First line

In the beginning, choice was not a problem.

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About the author

JACK TROUT is President of Trout & Partners Ltd. (www.troutandpartners.com), one of the most prestigious marketing firms in the United States, with offices in 13 countries and a client list that includes AT&T, IBM, Merrill Lynch, Sears, and other Fortune 500 companies. Recognized as one of the influential gurus of marketing, Trout was the first to popularize the idea of "positioning" products and ideas in the minds of consumers. A sought-after speaker, he is the author of numerous marketing classics including the bestselling Positioning: The Battle for Your Mind, The 22 Immutable Laws of Marketing, and The Power of Simplicity.
STEVE RIVKIN is coauthor of The New Positioning and The Power of Simplicity and head of a communications consulting firm whose clients include Kraft Foods, Olin Corp., and Horizon Health System. He is based in Glen Rock, New Jersey.