Skip to content

Digital Marketing (7th Edn)
Stock Photo: Cover May Be Different

Digital Marketing (7th Edn) Paperback - 2019

by Chaffey, Dave

  • Used
  • Paperback

Description

Pearson, 2019. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1150grams, ISBN:9781292241579
NZ$41.41
NZ$26.75 Shipping to USA
Standard delivery: 7 to 20 days
More Shipping Options
Ships from Anybook.com (Lincolnshire, United Kingdom)

About Anybook.com Lincolnshire, United Kingdom

Biblio member since 2004
Seller rating: This seller has earned a 5 of 5 Stars rating from Biblio customers.

Established in 1998 Anybook.com. has sold millions of scholastic books to university libraries, academics, students and reflective bibliophiles throughout the world. As the majority of our books are ex-library they are well bound, in good, clean condition and ideally suited for study and research. Our books cover a huge range of academic disciplines from Mathematics, Science and Philosophy to Art and Literature as well as many works in other European languages.

Terms of Sale:

Based in central Lincoln, Anybook.com. sells exclusively online. We specialise in academic works. All our books are in good condition or better, unless otherwise described. We will respond to your enquiry promptly and mail books out within 1 working day. We use reputable couriers at greatly discounted postage rates. As well as Visa and Mastercard, we also accept Switch, Discover and Solo. We also accept Paypal (www.paypal.com) payments. Other methods of payment are possible but please email us for details. Remember if you are unsatisfied in any way with any purchase, we will give you a complete and unconditional refund. E-mail us if you have any questions about the service we offer. Please be aware our prices and shipping costs do not include local import taxes which may need to be paid by the customer upon receipt.

Browse books from Anybook.com

Details

  • Title Digital Marketing (7th Edn)
  • Author Chaffey, Dave
  • Binding Paperback
  • Pages 576
  • Volumes 1
  • Language ENG
  • Publisher Pearson
  • Date 2019
  • Features Glossary
  • Bookseller's Inventory # 7093422
  • ISBN 9781292241579 / 1292241578
  • Weight 23.5 lbs (10.66 kg)
  • Dimensions 10.4 x 7.6 x 0.9 in (26.42 x 19.30 x 2.29 cm)
  • Library of Congress subjects Internet marketing
  • Library of Congress Catalog Number 2018036531
  • Dewey Decimal Code 658.872

From the rear cover

"I have used this book in all its editions since first publication with my undergraduate and postgraduate students. It is a core text for all the students, because it provides the detail they require at an academic level. Importantly it is a book for the practitioner to use too. This is why we use it on our postgraduate practitioner programmes - where we actually buy the book for the students as we believe it is that important. No other text comes close and literally thousands of our graduates have benefitted from it in their subsequent careers: written by the specialist for the specialist"


David Edmundson-Bird
Principal Lecturer in Digital Marketing
Manchester Metropolitan University

Digital Marketing provides the most comprehensive guide to all aspects of using the Internet, digital media and marketing technology to achieve the goals of integrated multichannel marketing.

This streamlined seventh edition provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies from cutting edge companies
such as ASOS, Spotify, Zalando and Zappos, to help students understand digital marketing in the real world. To support this, new 'Essential Digital Skills' boxes give students guidance on how to develop key skills they will need in the workplace.

Readers will learn best practice frameworks for developing a digital marketing strategy, plus success
factors for key digital marketing techniques including search marketing, conversion optimisation and
digital communications using social media including Twitter and Facebook.

Categories

About the author

Dave Chaffey is a digital marketing consultant and co-founder of the marketing advice education learning platform SmartInsights.com. He continues to lecture at universities and colleges including the University of Leeds, University of Portmouth, Manchester Metropolitan University, Cranfield and Warwick and the Institute of Direct and Digital Marketing.


Fiona Ellis-Chadwick is a Senior Lecturer in Marketing at the Loughborough University School of Business and Economics, Director of the Institute of Research Application and Consultancy at Loughborough University, academic marketing consultant and author.