Disciplined Dreaming: A Proven System to Drive Breakthrough Creativity Hardcover - 2011 - 1st Edition
by Linkner, Josh
- Used
- very good
- first
Description
Details
- Title Disciplined Dreaming: A Proven System to Drive Breakthrough Creativity
- Author Linkner, Josh
- Binding Hardcover
- Edition number 1st
- Edition 1
- Condition Used - Very Good
- Pages 256
- Volumes 1
- Language ENG
- Publisher Jossey-Bass, San Francisco
- Date 2011-02-22
- Features Bibliography, Dust Cover, Index, Price on Product - Canadian, Table of Contents
- Bookseller's Inventory # 0470922222-8-18
- ISBN 9780470922224 / 0470922222
- Weight 0.98 lbs (0.44 kg)
- Dimensions 9.16 x 6.29 x 0.96 in (23.27 x 15.98 x 2.44 cm)
- Library of Congress subjects Success in business, Creative ability in business
- Library of Congress Catalog Number 2010046965
- Dewey Decimal Code 650.1
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From the jacket flap
As economies and world markets continue to change, businesses are constantly being pulled into cost cutting, automation, and risk management. Although these are important elements of business success, we can't lose sight of the driving force of prosperity, the reason that any company exists in the first place, the source of both business and human fulfillment: creativity.--From the Introduction
In Disciplined Dreaming, business innovator and jazz musician Josh Linkner shows exactly how you can create profitable new ideas, empower employees to flex their creative muscles, and tap into the power of creativity to sustain a competitive advantage over the long haul. Drawing on interviews with hundreds of successful CEOs, entrepreneurs, and artists, Linkner distills exactly how creativity can be encouraged, as well as its impact on the bottom line.
Disciplined Dreaming outlines a proven, easy-to-apply 5-step process--Ask, Prepare, Discover, Ignite, and Launch--that will help you and your team develop your creativity chops. Through illustrative stories, real-world examples, and fun yet practical exercises, Linkner shows leaders and team builders how to become immediately more effective in discovering new routes to profitable solutions.
Designed to be flexible, Disciplined Dreaming clearly demonstrates how creativity can be used for everything from innovative, game-shifting breakthroughs to incremental advances and daily improvements to business processes. With Disciplined Dreaming, even the most resistant corporate bureaucracies can cultivate creativity and become more competitive in today's shifting marketplace.
Media reviews
Citations
- Library Journal, 02/01/2011, Page 72