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Doing Good Better: How Effective Altruism Can Help You Help Others, Do Work That

Doing Good Better: How Effective Altruism Can Help You Help Others, Do Work That Matters, and Make Smarter Choices about Giving Back Paperback - 2016

by Macaskill, William

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In 2002, World of Books Group was founded on an ethos to do good, protect the planet and support charities by enabling more goods to be reused. Since then, we've grown into to a global company pioneering the circular economy. Today, we drive the circular economy through three re-commerce brands: - Wob: Through Wob, we sell. We provide affordable, preloved books and media to customers all over the world. A book leaves our collection of over seven million titles and begins a new chapter every two seconds, enabling more goods to be reused. - Ziffit: Through Ziffit, we buy. We give people around the world the opportunity to contribute to the circular economy, earn money and protect the planet, by trading their unwanted books and media. - Shopiago: Through Shopiago, we help others. By sharing the technology that has grown World of Books Group into the business it is today, we're helping charities increase revenue and reduce waste through re-commerce.

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About the author

William MacAskill is an associate professor in philosophy at the University of Oxford and the cofounder of the nonprofit organizations Giving What We Can and 80,000 Hours. These nonprofits have raised more than $400 million in lifetime-pledged donations to charity and have helped spark the effective altruism movement. MacAskill is a contributor to Quartz, the online business magazine of The Atlantic, and he and his organizations have been featured in The New York Times and The Wall Street Journal, and on NPR and in a TEDx Talk. He lives in Oxford, England.