The Dollarization Discipline: How Smart Companies Create Customer Value...and Profit from It Hardcover - 2004 - 1st Edition
by Fox, Jeffrey J
- Used
- Good
- Hardcover
With a step-by-step strategy, "The Dollarization Discipline" shows organizations and marketers how to effectively communicate the economic value created by their products and services.
Description
Details
- Title The Dollarization Discipline: How Smart Companies Create Customer Value...and Profit from It
- Author Fox, Jeffrey J
- Binding Hardcover
- Edition number 1st
- Edition 1
- Condition Used - Good
- Pages 272
- Volumes 1
- Language ENG
- Publisher Wiley, NJ, USA
- Date 2004-09-03
- Features Bibliography, Dust Cover, Index, Table of Contents
- Bookseller's Inventory # 0471659509.G
- ISBN 9780471659501 / 0471659509
- Weight 1.25 lbs (0.57 kg)
- Dimensions 9.1 x 6.3 x 1 in (23.11 x 16.00 x 2.54 cm)
- Library of Congress subjects Marketing - Management, Consumer satisfaction - Evaluation
- Library of Congress Catalog Number 2004007665
- Dewey Decimal Code 658.8
About Bonita California, United States
First line
From the jacket flap
The Dollarization Discipline shows organizations how to effectively communicate the economic value created by their products and services. Every day, good companies suffer because they create financial value for customers but aren't able to keep their fair share. This is because most marketers cannot fully articulate the value customers get from their products, and the argument falls to the lowest common denominator-price. The solution is an approach to sales and marketing that goes beyond articulating features and benefits, but calculates the monetary gain a customer receives in exchange for the price paid. This book offers step-by-step strategies for doing just that.
Dollarization is simple in theory but complicated in practice. Authors Fox and Gregory include helpful charts, how-to steps, and dozens of real-life examples featuring leading companies that illustrate important techniques and help you shape an effective marketing and selling strategy.
This book offers strategies and techniques that will interest CEOs, marketing VPs, field salespeople, and everyone in between. Salespeople will learn how to handle price objections, shorten sales cycles, protect business from competition, get appointments, and more. Marketing professionals will learn to apply Dollarization to new product pricing, market segmentation, even advertising and communications.
Successful companies prosper by discovering how their customers make money and then aligning resources to help those customers make more money. Dollarization is a core discipline that enables firms to put this strategy into practice. With this book, Fox and Gregory include the step-by-step guidance you need to make Dollarization the foundation of your business strategy.
If you believe your company is under-compensated for the real value it delivers to customers, this book will help. Packed with practical advice and real-world wisdom, The Dollarization Discipline presents all the tools and techniques businesses need to turn their value-added into real money.
