The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change Hardcover - 2010
by Aaker, Jennifer, Smith, Andy
- Used
"The Dragonfly Effect" shows how to tap social media and consumer psychological insights to achieve a single, concrete goal. The text features original case studies of global organizations to demonstrate how they achieve social good and customer loyalty.
Description
Standard delivery: 7 to 14 days
Details
- Title The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change
- Author Aaker, Jennifer, Smith, Andy
- Binding Hardcover
- Edition [ Edition: First
- Condition Used - Very Good
- Pages 240
- Volumes 1
- Language ENG
- Publisher Jossey-Bass
- Date 2010-09-28
- Features Bibliography, Dust Cover, Index, Price on Product - Canadian, Table of Contents
- Bookseller's Inventory # BOS-A-14g-01076
- ISBN 9780470614150 / 0470614153
- Weight 0.79 lbs (0.36 kg)
- Dimensions 8.36 x 5.8 x 0.88 in (21.23 x 14.73 x 2.24 cm)
- Library of Congress subjects Social change, Social entrepreneurship
- Library of Congress Catalog Number 2010024706
- Dewey Decimal Code 658.872
About More Than Words Inc. Massachusetts, United States
More Than Words empowers youth who are in foster care, court-involved, homeless or out of school to take charge of their lives by taking charge of a business. MTW believes that when system-involved youth are challenged with authentic and increasing responsibilities in a business setting, and are given high expectations and a culture of support, they can and will address personal barriers to success, create concrete action plans for their lives, and become contributing members of society. More Than Words began as an online bookselling training program for youth in DCF custody in 2004 and opened its vibrant bookstore on Moody St in Waltham in 2005 and added its Starbucks coffee bar in 2008. MTW replicated its model in the South End of Boston in 2011, thereby doubling the number of youth served annually.
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From the jacket flap
--Seth Godin, author, Linchpin
Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book has addressed how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal.
Named for the only insect that is able to move in any direction when its four wings are working in concert, The Dragonfly Effect reveals how four key actions can come together to produce colossal results. By learning how to effectively Focus, Grab Attention, Engage, and Take Action, everyday people can achieve unprecedented results--whether they are looking to ignite a corporate program, save a life, or change the world. Jennifer Aaker and Andy Smith show how individuals, armed with only an Internet connection, were able to find an almost impossible bone marrow match for a friend, raise millions for cancer research, create widespread corporate engagement with consumers and employees alike, and even elect the current president of the United States.
Featuring dynamic, original case studies of global organizations like Gap, Starbucks, Kiva, Nike, eBay, and Facebook, as well as start-ups like Groupon and COOKPAD, The Dragonfly Effect shows how they achieve both social good and customer loyalty by leveraging the power of design thinking with practical strategies. With additional "Expert Insights" from key thought leaders and social media strategists Charlene Li, Randi Zuckerberg, Robert Scoble, Avinash Kaushik, and Oren Jacob, The Dragonfly Effect shows you how to bring people together in the age of distraction, and how to inspire widespread change without money or power.
Media reviews
Citations
- Choice, 04/01/2011, Page 0
- Publishers Weekly, 07/26/2010, Page 0
